Redesigning the customer experience of managing access to digital study materials

This project was all about making complicated things look and feel simple for the end user. It wouldn't have been possible without a thorough and shared understanding of key user needs.

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Manage your SIM plan with the tap of your phone

Our cross disciplinary team took a mobile operator's React Native app from an early alpha build to a successful rollout to 1.5 million users. As the product designer, I got to shape the foundations of the new app in terms of user insight, UX/UI and ways of working.

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Mobile recipe app for a hands-free cooking experience

User-centric discovery and problem definition were key in this concept project. Working as a UX team of one, I created both the concept and UI design for a new recipe app.

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Password management app for Nettoken, an online identity management startup

In a team of three, we designed and tested an MVP password management app in a 2-week sprint.

Drawing from our research interviews and competitive analysis, we were also able to suggest a handful of well-received improvements to the client’s existing beta product.

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Information architecture and key wireframes for a sports e-commerce store

After using interviews and card sorting to uncover the primary needs and mental models of online sport shoppers, I designed the product discovery and purchase wireflows for an imaginary online sports store.

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